We are the Enterprise Design company

Design the enterprise you want to run.

We bring enterprise architecture, business processes, transformation management, and IT governance together in one living system. This is Enterprise Design.

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Built on ServiceNow
300+ enterprises
Since 2015

THE SHIFT

Most enterprises aren't designed.
They are accumulated.

Layers of legacy. Processes nobody questions. Technology stitched together by good intentions and quarterly urgency. Strategy rewritten every year. Architecture unchanged for a decade.

Transformation is an event. Enterprise Design is a discipline. We own the discipline.

Reacting Shaping
Accidental Intentional
Fragmented Connected
Exhausting Aligned
Once Continuously

YOUDESIGN ENTERPRISE TRANSFORMATION SUITE

Five products.
One coherent discipline.

A clean path from first discovery to full control. Each product makes you say "how did we work without this?" Built natively on ServiceNow.

Freelucy

Drag. Drop. Relationship done.

The fastest way to create CI relationships in ServiceNow.

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Blueprints

See it. Fix it. Govern it.

Continuous architecture compliance, scored live.

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Models

Live diagrams. Always current.

Enterprise architecture that never goes stale.

Explore Models

Processes

Design it. Wire it. To everything.

BPMN connected to your real applications and capabilities.

Explore Processes

Command

The Transformation OS for your enterprise.

AI-augmented governance for transformation at scale.

Explore Command

OUTCOMES IN PRODUCTION

Measured, named, repeatable.

€4.2M

Annual savings identified

Global insurer killed overlap across 147 applications.

In 18 months. With Blueprints + Command, their transformation office stopped guessing and started deciding.

Insurance · EMEA

1.7 FTE

Saved per architecture team

Manufacturer reclaimed architect hours from data collection.

Designer replaced four weeks of quarterly diagram refresh with a live canvas. The team spends the reclaimed hours on actual design work.

Manufacturing · Global

30%

Reduction in initiative collision

Transformation office stopped approving overlapping programs.

Command surfaced structural overlap across 14 active initiatives. Six were merged. Two were retired. The rest shipped faster.

Financial Services · North America

⚠ Placeholder metrics. Swap for real Lexmark / customer-story numbers in production.

WHERE TO START

Pick the problem you live with every day.

I run the CMDB. Relationships are messy. Impact analysis takes days. I want structural truth in seconds. Start with Freelucy → I am an Enterprise Architect. My diagrams are stale the day I export them. I want architecture that stays honest. Start with Models → I run transformation. Too many initiatives. Too little structural visibility. I need a defensible plan. Start with Command →

TRUSTED BY ENTERPRISE TEAMS WORLDWIDE

A selection of the enterprise teams we work with. Full list on request.

THE FIVE PRINCIPLES

Structure is our rebellion.

01

Structural Truth

We pursue clarity over comfort. We say what the enterprise actually is, not what people want it to be.

02

Practitioner Authority

We build for people who do the work. Our tools and language come from inside enterprise reality.

03

Disciplined Mischief

We challenge the status quo with precision and infectious energy. Structure is how we rebel.

04

Continuous Design

Transformation is never done. It is steered. Enterprise design is a practice, not a project.

05

Intelligent Restraint

We say more with less. In product, in language, in identity. Every element earns its place.

"Transformation without structure is just expensive chaos."

— ins-pi

OUR VIEW ON AI

AI should amplify your design. Not burn your tokens.

"AI-native" is the most abused phrase in enterprise software right now. High-quality UX does not require an LLM behind every button. Burning tokens on interactions that could be a proper dropdown is bad TCO, bad ROI, and frankly bad design.

01

No AI.

The right answer, most of the time.

Great UX is decades of discipline, not a token stream. Most of our products do not need AI to be excellent. So we do not shoehorn it in.

Freelucy
Blueprints
Processes
D Designer
02

Our own SLM.

Purpose-built. Private. Yours.

The ins-pi TOS SLM. Trained for Enterprise Design. Runs on your data, inside your boundary. No third-party model. No data sharing. No vendor leakage.

Command
03

Third-party, masked.

Best-in-class LLMs. Your data stays safe.

For capability-modeling work where frontier LLMs genuinely help, we use them. Confidential data is masked before any request leaves your instance. Power without the spill.

Models
Precision over hype. We describe what the AI actually does. Not what the category copy sounds like.
Explainability. Every AI-driven suggestion can be interrogated. The architect defending a decision needs evidence, not probability.
Human-governed. AI surfaces. Humans decide. Our product enforces it.

SERVICENOW NATIVE

Not integrated. Native.

YouDesign runs 100% on ServiceNow. No sync jobs. No middleware. No data leaving your instance.

Every CI, every relationship, every business capability is live. Your architecture stays honest because it is structurally connected, not because someone manually updated it.

Built on Now certified
Enterprise license
Zero data egress
CMDB Freelucy
Applications Blueprints
Architecture Models
Processes Processes
Portfolio Command

WHY COMMAND

Four things nobody else has built.

01 / ARCHITECTURE

One object, many surfaces.

An application is an application, whether you view it as a row in a list, a box on a canvas, a node in a graph, or a cell in a scorecard. Edit anywhere, see everywhere. Competitors force one metaphor on every role. Command adapts the surface to the user.

02 / STANDARDS

Executable standards.

Standards in Command are not documents. They are first-class objects with rules that evaluate continuously against applications, agents, and scenarios. Violations block at runtime. Exceptions follow a governed workflow. The book of standards is the software.

03 / AI

Architecture as AI control plane.

Every other vendor treats AI governance as an inventory problem: where are our agents? We treat it as a control plane problem: at the moment an agent acts, does it match the architecture? If not, the architecture refuses — and tells the agent why.

04 / INTELLIGENCE

Transformation OS™.

Not a wrapped frontier model. A domain-specific reasoning layer that understands what a capability is, what a standard means, and how to trade off risk against value. It gets smarter every time the platform is used. This is the moat.

Read the full story

PRACTITIONER VOICE

With YouDesign's infinite canvas, we have found a way to completely segment the data and answer business questions quickly, lean, and with as much usability as possible.

— Klaus Isenbecker, Senior Partner, ins-pi

MANIFESTO

You're allowed to redesign it.

You're allowed to question the structure. To align strategy with reality. To connect architecture to value. To stop patching and start shaping.

Read the manifesto

NEXT STEP

Start designing. Not next quarter. Today.

Freelucy is free. Installs in minutes on your existing ServiceNow instance. Every day without structural clarity costs more than the solution itself.

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STAY SHARP

One idea per email. No newsletters.

Structural observations from the practice. When something is worth sending, we send it.

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